Made for the Bold.

Brand Design

Typography

Logo design

Color Theory

Care for Sensitive Skin

Gentle Formulas, Confident Design

audax. is a self-care brand created for people with sensitive skin who want effective products without sacrificing visual strength. The line features hypoallergenic, unscented, dermatologist-tested formulas and is free from unnecessary additives.

Ancient Roots

Strength in Simplicity

Central to the brand is goat’s milk, ancient Greek ingredient valued for its gentle, nourishing properties. The name audax, meaning boldness in Latin, embodies the brand’s values, further reinforced by a Latin tagline: “boldness, honesty, safety, and directness are virtues".

ANTIPERSPIRANT

PARABEN FREE

SUNSCREEN

CORAL REEF SAFE

BODY LOTION

FOR ALL SKIN TYPES

THE OUTLAW

Guided by the Outlaw archetype and the concept of tough love and courage.


GREEK HERITAGE

Black and orange reference Greek culture while white highlights assertive strength.


NONCONFORMITY

The visuals convey empowerment for people with sensitive skin.

TRY BOLD

Created to stand out