THE DAILY CAFE
A Complete Rebrand
Sustainability strategy
Typography
A Complete Rebrand
The first food truck I designed was Witty Flamingo, a donut truck defined by bright colors and a playful personality. As the project evolved, I reimagined it as The Daily Cafe, a donut and coffee truck with a more intentional identity inspired by analog living and newspaper print. Centered on sustainability, nostalgia, and approachability, the redesign encourages people to slow down and savor everyday rituals.
I designed black, white, and red icons to convey the functions of branded items such as
Plastic-Free,
Biodegradable,
and Recyclable, as well as original icons for branded trash bins.
This plastic cup is meant for multiple use Customers are encouraged to return it to the café for refills, earning rewards. The donut sleeve has no plastic coating and is biodegradable
Pause for a cleaner future
