VIBES

Modernizing the
Retro Era

Illustration

Logo design

Typography

A Modern Take on Classic Soda

Vibes is a soda brand inspired by the playful energy of the 1970s with a growing focus on health-conscious choices of the time.

Problem

Retro soda cans were unsustainable and visually cluttered, with pull-tab openings that detached and busy, patterned designs.

Solution

The redesign uses less aluminum, modern sustainable construction, and a cleaner design that keeps the playful 70s cartoon style.

A Modern 70's Brand

Vibes branding seamlessly translates into social media content as a natural extension of the brand experience.